The photo was posted on Twitter, and within two hours or so had in fact "broken" Twitter -- becoming the most widely distributed photo of all time at nearly 800,000 retweets within half an hour. Another photo was taken at the same time and then also posted to Twitter, taken by someone in the audience just behind those crowded into Ellen's picture. And there in that second photo was petite Liza Minnelli (at the Oscars with her sister Lorna Luft and their brother for the special tribute to the 75th anniversary of the film "The Wizard of Oz" starring their mother Judy Garland), in blue and on tiptoes, wanting to be in the picture but not tall enough to be seen.
That wonderful, spontaneous "class photo" selfie was taken with a Samsung cellphone: Samsung was a major sponsor for that very long telecast. A little later, at an after party, Ellen was photographed again, holding an iPhone and taking another selfie with someone. That one went to Twitter also, though it didn't go viral.
But what an nice if unplanned comment about both Samsung and iPhone, and of course the power of Twitter. Use the sponsor's product in the sponsor's "environment," and then use the cellphone you really favor in a different environment. The iPhone was probably her own, the one she brought with her that evening, and so it was natural to reach for it at the party. For anyone attentive to detail, it was a small but ironic and unplanned visual comment on which product she preferred (Samsung would have been delighted to have her keep the selfie-phone!).
[Image: Microsoft Clip Art]
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